Neopets unveils whimsical Y2K nostalgia pop-up in Hong Kong - November 22nd, 2023

Neopets, the iconic virtual pet game, is turning back time with its first pop-up in Asia.

Neopets, the iconic virtual pet game, is turning back time with its first pop-up in Asia. From December 1 to January 1, Causeway Bay will host a whimsical wonderland across Paterson Street, Food Street and Fashion Walk Atrium.

At the Fashion Walk Atrium, iconic characters Kacheek and Shoyru will greet visitors, waving playfully from above the entrance. Below, guests can choose their enchanting companions and get creative in designated drawing areas. Themed balloons will be given out every weekend, and visitors can send wishes on a 25th-anniversary limited edition postcard.

Paterson Street offers an outstanding collection of limited edition Neopets merchandise, including the coveted 25th-anniversary limited edition Neohoods and chic Neopets phone grips featuring 12 beloved characters. Instagrammable spots along the street feature characters like Aisha, Shoyru, Kacheek and Kougra. On top of this, Food Street will sparkle with fan-favorite Neopets character Jubjub, illuminated by vibrant Christmas lights, creating an enchanting atmosphere.

"I’m excited to collaborate with Fashion Walk in Hong Kong as our first destination in Asia-Pacific to reignite Neopets’ adoration among local communities and celebrate this merry season," said Dominic Law, CEO of Neopets.

“In the true spirit of Christmas, the joy of playing Neopets has always brought people closer together, even before Facebook existed. I truly treasure the strong connections that Neopets has fostered over the past 24 years, particularly in Hong Kong where I grew up and started playing this fascinating game. As Neopets’ 25th anniversary approaches, I look forward to continuing to build these bonds as we return to Asia with brand-new gameplay experiences that will create new fun-filled memories for all ages.”

Quick Facts

• Where – Fashion Walk Atrium, Causeway Bay
• When – December 1, 2023 - January 1, 2024
  • Pop-Up Store Hours – 11:30 am – 9:00 pm daily
  • Fashion Walk Hours – 10:00 am – 10:00 pm daily